Chomps Brand

Turning a clean meat stick into an iconic snacking brand.

Chomps, a go-to for Crossfitters, wanted to broaden its appeal to a more mass audience. We needed to reinvent the brand, moving it beyond product shots and macros to something more compelling and relatable. The “Take Bigger Bites” brand platform elevated Chomps and made it accessible with a new bold positioning, look, feel, and voice. Then, we brought it all to life through original brand photography and illustrations, teaming up with Slim collaborators Heidi’s Bridge and Madison Van Rijn.