Tan-Luxe “The Future of Tanning”

Making the impossible possible for an A-list celeb helmed brand launch. 

Tan-Luxe was about to do its first-ever brand campaign with none other than Paris Hilton. While the creative from up-and-coming agency The Room Service was “Sliving,” we needed to make the vision line up with the budget. So we did what we do best – we made magic. We brought in Hungryman’s writer and director, LJ Johnson, to collaborate with The Room Service for a stand-out idea that was as iconic as it was attainable. In the end, we exceeded all expectations creating flawless films, social ideas, and stills, not to mention the ultimate Planet Paris.

Creative Agency: The Room Service

Founder/Writer: Rob Hirst-Hermans

Production Company: Hungryman 

Director/Co-Writer: LJ Johnson

Managing Partner/Executive Producer: Caleb Dewart

Executive Producer: Franchesca McDowell

Editorial: Michael Feldman, Hungryman

Color: Roslyn Di Sisto, Royal Muster

Music/Sound Mix: New Math

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