Tan-Luxe “The Future of Tanning”
Making the impossible possible for an A-list celeb helmed brand launch.
Tan-Luxe was about to do its first-ever brand campaign with none other than Paris Hilton. While the creative from up-and-coming agency The Room Service was “Sliving,” we needed to make the vision line up with the budget. So we did what we do best – we made magic. We brought in Hungryman’s writer and director, LJ Johnson, to collaborate with The Room Service for a stand-out idea that was as iconic as it was attainable. In the end, we exceeded all expectations creating flawless films, social ideas, and stills, not to mention the ultimate Planet Paris.
Creative Agency: The Room Service
Founder/Writer: Rob Hirst-Hermans
Production Company: Hungryman
Director/Co-Writer: LJ Johnson
Managing Partner/Executive Producer: Caleb Dewart
Executive Producer: Franchesca McDowell
Editorial: Michael Feldman, Hungryman
Color: Roslyn Di Sisto, Royal Muster
Music/Sound Mix: New Math